Bite Expands Consumer Tech Practice with Parachute Deal
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Bite Expands Consumer Tech Practice with Parachute Deal

Bite Communications, a subsidiary of Next Fifteen Communications, has acquired the public relations assets of Parachute Marketing, a move designed to further enhance Bite’s presence in the growing consumer tech PR sector.

Paul Holmes

SAN FRANCISCO—Bite Communications, a subsidiary of Next Fifteen Communications, has acquired the public relations assets of Parachute Marketing, a move designed to further enhance Bite’s presence in the growing consumer tech PR sector.

Under the terms of the agreement, Parachute’s president and CEO, Virginia Jamieson, is appointed vice president of consumer technology PR at Bite. The Parachute PR team moves immediately to Bite, adding brands such as IDG Worldwide and OQO to the firm’s consumer portfolio, which already includes Plaxo, Become.com and imeem. Jamieson will be responsible for overseeing Bite’s consumer client roster and fueling further growth in the sector.

Jamieson brings almost 13 years of experience in high-tech international markets to Bite.In addition to founding the PR and marketing firm Parachute in 2003, she has worked for tech companies HP, Sun Microsystems and Adobe as well as for several start-ups and has also worked for PR agencies in Canada and the U.S.

“We think consumer-facing products and services will be the main drivers in information technology,” says Burghardt Tenderich, general manager of Bite Communications North America. “This is being reflected in the increasing number of consumer tech companies locating in the Bay Area. We believe the timing is right for Bite to expand its presence in this market, and we’re delighted Virginia has joined us to lead this effort.”

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