SAN FRANCISCO—A little more than 12 months after acquiring the PR operations of Applied Communications to expand its U.S. operations, high-tech PR specialist Bite Communications is expanding to the East Coast with the opening of a New York office.
Bite, a subsidiary of the U.K.-based Next Fifteen Communications group and sister company to Text 100, has hired Jonathan Gandal to head the New York office. Gandal joins Bite from Waggener-Edstrom, where he served as vice president of the firm’s Stamford, Conn., office for the past two years.
In addition, Bite appointed two additional client services vice presidents for the firm’s growing San Francisco office as well as a director of marketing and business development.
Bite will extend its market reach by offering clients full-service public relations support from its Manhattan office, focusing initially on the enterprise and consumer technology industries, although it may eventually expand into the consumer tech and financial services categories.
“Bite is expanding into New York City to meet clients’ needs for bi-coastal representation,” says Burghardt Tenderich, general manager of North America for Bite. “With Jonathan and his team in place, we now have the opportunity to expand our service offering for existing clients, as well as work with companies headquartered on the East Coast.”
Previously, Gandal was senior vice president and regional manager of Brodeur Worldwide’s New York metropolitan area business, and led the agency’s largest account—IBM. He has counseled a broad array of clients including RIM, MasterCard International, Philips, Eastman Chemical, AMD, Vignette, MapQuest and the American Lung Association.
“Bite has attracted innovative, world-class clients with a simple formula: Exceptional client service and results delivered by a talented, highly energized team,” says Gandal. “I know how rare it is to find an agency that puts it clients and people first. I look forward to extending this cultural commitment to New York, and am confident we will replicate Bite’s European and West Coast success.”
Bite’s San Francisco office has seen solid growth in 2004, including the addition of clients such as Altiris, Applied Materials, Autodesk, BridgePort Networks, IronPort Systems, N2 Broadband, Open Source Risk Management, Siebel Systems, SuccessFactors and Sun Microsystems.
As a result of the expansion, Jill Ratkevic joins the firm following a stint as director of marketing and communications programs for MontaVista Software and Corinne Fok has been named to lead its North American marketing and business development activities.