SAN FRANCISCO—Parallels, a leader in virtualization and cloud services automation software, has appointed Bite Communications to manage its global communications, media, and analyst relations programs after adding United States and Europe, Middle East and Africa to its existing Asia-Pacific and Japan relationship. Bite Communications Asia Pacific and Japan was appointed by Parallels in May this year.
Bite will oversee proactive media relations campaigns and communications programs that supports Parallels’ global initiatives, reinforcing Parallels’ leading position in Cloud services automation and virtualization software while building brand presence in the small and medium businesses as well as consumer and service provider markets.
Bite has been selected for its global corporate communications capability, proven results and technology sector expertise. Parallels recognizes Bite as a creative and proactive consultancy with a track record of driving integrated traditional and digital corporate communications programs on a global scale.
“We chose Bite to oversee our global media and analyst relations in key priority markets based on its reputation for developing result-oriented and creative media relations campaigns,” says Kerry McGowne, Parallels vice president of corporate marketing. “It makes sense for Parallels to leverage on Bite’s global footprint to enable consistent and locally relevant messaging to our customers and partners worldwide.”