SAN FRANCISCO—Blanc & Otus, the technology public relations subsidiary of Hill & Knowlton, has been named public relations agency of record by social-marketing agency, StreetWise Concepts + Culture. Blanc & Otus will focus on continuing to help build StreetWise's leadership position in providing marketers with strategic and innovative youth marketing solutions.
StreetWise leverages a community of over 200,000 members to help brands navigate the social media space and gain insight from a loyal youth culture keen to voice its opinions. StreetWise also has expertise in building and managing online communities and developing integrated online and offline social marketing campaigns.
“The Blanc & Otus team quickly assessed our market and provided us with an aggressive PR plan that is already yielding quantifiable results,” says Ryan Okum, president, StreetWise Concepts + Culture.