NEW YORK—Hill & Knowlton has gone outside the mainstream public relations industry to appoint Andrew Bleeker as global digital practice director, reporting to Jack Martin, chairman and CEO. Bleeker will lead the firm’s digital strategies for clients integrating online and interactive technologies with traditional PR activities, providing insight, strategy and execution.
Julie Atherton, who had previously led the firm’s digital efforts, is taking on a new role as a global senior advisor to Martin on integrated communications.
Most recently, Bleeker was the principal and founder of Bully Pulpit Interactive, a digital communications firm founded by veterans of the Obama digital team, where he provided online marketing strategy for clients in both the public and private sectors, including the USO, World Food Programme, Livestrong, the Democratic National Committee, and the Alliance for Climate Protection.
Prior to founding Bully Pulpit, Bleeker helped build Change.gov and served as the new media director for the presidential inaugural committee. During the 2008 general election, he was the director of Internet advertising for Obama for America. He was also responsible for all aspects of online marketing for the campaign and the Democratic National Committee, including unprecedented programs for list building, donor acquisition, voter registration, early voting, messaging, and GOTV.
According to Martin. “Andrew understands the 21st century architecture for digital marketing and has the ability to guide companies in how to execute at the next level. His experience, combined with H&K’s existing digital footprint, will give clients an advanced approach to the fast, evolving digital landscape.”