DALLAS—BlueCurrent Public Relations, the boutique subsidiary of Fleishman-Hillard specializing in marketing communications and brand-building, is expanding internationally for the first time with the opening of a full-service office in Tokyo. The office will be led by Tetsuya Honda, who currently serves as vice president of marketing communications for Fleishman-Hillard Japan and who brings expertise in “influencer marketing” to the firm.
Rapid business growth in North Asia, as well as increasing client interest in the boutique agency concept, made Japan a priority market for expanding BlueCurrent, and the firm believes its method of creating credible market buzz for clients using third-party influence could translate into success is overseas markets.
Honda has worked on programs for flagship client Procter & Gamble and is the author of a book, The Power of Influence. Based on his experience, BlueCurrent Japan will offer a specialized practice in influencer marketing as well as other core services, including reputation management and strategic media relations.
“As a boutique agency built on the concepts of discovery, insight, and imagination, BlueCurrent was launched specifically to explore and develop new ways of reaching consumers,” said John Graham, chairman of Fleishman-Hillard. “In Japan, influencer marketing is a growing practice area, and BlueCurrent is poised to capitalize on this trend with a dynamic team of professionals.”