BlueFocus Hires Holly Zheng To Oversee International Expansion
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Holmes Report
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BlueFocus Hires Holly Zheng To Oversee International Expansion

China communications group BlueFocus has brought on Holly Zheng from Marvell to runs its burgeoning international operations.

Aarti Shah

SAN FRANCISCO — China communications group BlueFocus has brought on Holly Zheng from Marvell to runs its burgeoning international operations.

Zheng joined last month as president of BlueFocus International to oversee the group’s growth, branding and strategy beyond China, with a particular emphasis on North America and Europe. She is based in San Francisco and reports directly to Blue Focus CEO Oscar Zhao.

“We want to be the best service provider for the digital generation,” Zheng told the Holmes Report about BlueFocus’ overseas' ambitions. “Because the industry landscape is changing, people are looking for more integrated solutions. We want to be a solutions company — a one-stop shop when it comes to digital.”

Among the areas of focus are big data, e-commerce and integrating online and offline experiences, as well as some traditional PR. Last month, BlueFocus struck its first US deal, acquiring 75% of design firm Fuseproject.

The deal added to the group’s growing international clout since buying UK-based social media agency We Are Social and acquiring a minority stake in Huntsworth Group.

BlueFocus CEO Oscar Zhao has publicly said that he wants to grow his group tenfold by 2022, a goal that is likely to involve plenty of international acquisition. In 2013, BlueFocus revenues grew 60% to $560m. 

“BlueFocus International is still in its infancy stage,” Zheng said. “But it has a lot of growth potential and its ambition is attractive to a lot of people.”

She noted, its international investments will likely be a mix of acquisitions, partnerships and organic growth.

Before joining BlueFocus, Zheng spent three years at semiconductor company Marvell as part of the global communications and the team managing its greater China business. Before this, she spent time in sales and marketing at Ericsson, Philips and Cisco.

Since 2012, BlueFocus has operated a small presence in the US led by its America president Helen Fu Thomas who now reports into Zheng. In markets like San Francisco, Thomas said BlueFocus plans to continue to partner alongside Huntsworth’s Grayling brand — rather than compete with its partner.  

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