Bluetooth SIG Taps PR 21
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Holmes Report
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Bluetooth SIG Taps PR 21

Bluetooth SIG, the special interest group promoting the Bluetooth short-range wireless technology, has selected PR21 to provide strategic communications support and counsel.

Paul Holmes

AUSTIN, August 31—Bluetooth SIG, the special interest group promoting the Bluetooth short-range wireless technology, has selected PR21 to provide strategic communications support and counsel. The account will bring together the agency’s Austin, San Francisco and Chicago offices.
 
“With more than 2,700 member companies worldwide involved in the development of Bluetooth wireless products, it can be challenging to paint a complete picture of the technology and keep the market informed about the specification's development,” says Simon Ellis, chairman of the Bluetooth SIG marketing team. “PR21 will leverage the resources of the SIG and its members to help us explain short-range wireless and demonstrate the positive difference Bluetooth wireless products will make in people's lives.”
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