NEW YORK—Burson-Marsteller has appointed Dan Orsborn as managing director of business and client development. In his new role, Orsborn will work closely with Burson-Marsteller’s senior management to lead new business development – primarily in the U.S., but also on significant global opportunities. Orsborn will be based in New York and report to U.S. CEO Patrick Ford and global COO Richard Powell.
Over the past eight years, Orsborn managed PR agency searches, first at search consultancy SelectResources International and since 2009 at his own firm Orsborn Partners. Recently, he managed two of the largest U.S. agency searches for Discover Financial Services and Walmart. At SRI, he built the country’s most active PR agency search and consulting practice conducting agency reviews for such brands as: Nike, Gap, Darden Restaurants and one of the largest global agency searches in history for Intel.
Prior to becoming a search consultant, Orsborn led Porter Novelli/Los Angeles, where he managed 55 employees and San Francisco-based The Orsborn Group, working with clients including Bank of America, The Prudential, Gap, Warner Bros. Records, Milwaukee Tool Company, IBM, The Annenberg Foundation and Rolls Royce.