MIAMI—Burson-Marsteller is introducing Pulso Latino, a suite of services developed by the firm’s U.S. Hispanic practice and designed to help companies differentiate and grow their business within the U.S. Hispanic market. Pulso Latino provides companies with insights, strategic counsel and public relations support to help them with existing or future programs to reach the country’s fastest-growing ethnic market with an estimated buying power of $580 billion.
“Businesses are attracted to this market’s potential, but we also know many are unsure how to address its unique demands,” said Jorge Ortega, managing director of the practice. “Pulso Latino offers clients communications alternatives they can adapt to fit specific business objectives, and gives them access to our team of bilingual and bicultural professionals, in all major U.S. Hispanic markets.”
The service includes monthly monitoring reports, media outreach, ideation sessions, and speaking opportunities.