LOS ANGELES—Burson-Marsteller has named Alan Arkatov to the new position of president and CEO of its Southern California region, based in Los Angeles. Arkatov also will lead the firm’s national education group and oversee its West Coast public affairs group. Most recently, he was president of the eEducation Group, where he led a team of specialists who maximize the e-learning opportunities of education institutions.
“Alan is a prominent and highly successful player in the California business and political communities, and a national star in the education sector,” said Chet Burchett, President and CEO of Burson-Marsteller U.S.A. “He is exactly the right person to re-energize and lead our presence in Southern California.”
Arkatov has served as the chief e-learning consultant for entities as diverse as the Los Angeles Unified School District and the University of Southern California. Previously, he was the founder and chairman of OnlineLearning.net, a leading online continuing education provider.
The firm also named Bill Kahrl, a six-year veteran of its public affairs practice, to lead its Sacramento office and its national water policy and land use group. Kahrl is a former Sacramento Bee opinion page editor and author of the books Water and Power and The California Water Atlas.
“Nobody in California knows more about water policy and land use issues - Bill quite literally wrote the book on the subject,” said Richard Mintz who chairs the firm’s U.S. public affairs practice. “Bill now will lead and grow the Sacramento office and our work for clients on water and land use policy. He will work closely with Alan to expand our statewide public affairs capability.”
Jay Ziegler who headed the firm’s California public affairs group has moved to a position with Burson-Marsteller client, Sutter Health.