BM Replaces GCI on Visa Business
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BM Replaces GCI on Visa Business

Burson-Marsteller has beaten out competition from Ketchum, Fleishman-Hillard and Ruder Finn to pick up the coveted Visa International account, handled for the past three years by GCI Group.

Paul Holmes

LONDON—Burson-Marsteller has beaten out competition from Ketchum, Fleishman-Hillard and Ruder Finn to pick up the coveted Visa International account, handled for the past three years by GCI Group, which elected not to participate in the review. Burson had originally been brought in by Visa a year ago to handle a specific corporate reputation project.

The new assignment, which is believed to be worth between slightly less than $1.5 million in annual fees, includes corporate reputation and sponsorships, including the company’s sponsorship of the 2004 summer Olympics in Athens.

The account will be run from the London office, led by managing director Gavin Grant, and will include work on the technology front, handled out of San Francisco.

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