NEW YORK—Burson-Marsteller has appointed Dallas Lawrence, previously managing director of digital public affairs for the firm, as chief global digital strategist and Michael Bassik (pictured) as managing director and digital practice chair for the United States.
Lawrence will join the firm’s business operations team, which includes the firm’s most senior executives. He will report to Worldwide CEO Mark Penn. Lawrence joined Burson-Marsteller in May 2010, and since then he has counseled many clients on effective solutions for navigating the intersection of online activity and offline impact critical in today’s ever changing digital marketplace.
Before joining Burson-Marsteller, Lawrence chaired the social and digital media practice for Washington, DC- based crisis communications firm Levick Strategic Communications and was vice president for new media for the National Association of Manufacturers. He also served for more than four years as a member of President Bush’s communications team
Bassik brings 11 years of experience, working with several high-profile clients including IBM, Google, the Democratic National Committee, John Kerry for President, Hillary Clinton for President and Obama for America.
Bassik will be based in New York and report to US president and CEO Pat Ford. He will lead a team of strategists that will advise clients across the firm’s practices on digital media and social media strategy.
Most recently, Bassik was senior vice president at Global Strategy Group where he established and managed the full-service digital public affairs division. In this role, he developed and oversaw the execution of award-winning online marketing, reputation management and media relations programs for some of the firm’s largest and most highly visible clients, including IBM, Google, Al Jazeera English, Oprah Magazine, Ultimate Fighting Championship (UFC) and Dan Malloy for Governor (CT).
Prior to Global Strategy Group, Bassik was chief digital officer for the radio network Air America Media, where he led digital strategy. Earlier in his career, he established America Online’s political advertising division, the first such division among the Internet portals.