BRUSSELS—The Sochi 2014 Olympic Winter Games Bid Committee has appointed global public relations and public affairs consultancy Burson-Marsteller and Atlanta-based Helios Partners to support Sochi’s bid to host the 2014 Winter Games.
Burson-Marsteller and Helios Partners recently announced an exclusive global Olympic and Sports Marketing strategic business relationship that is being led by Jeremy Galbraith, CEO of Burson-Marsteller Brussels and Terrence Burns, President and CEO of Helios Partners. This win is the first under the auspices of the joint venture, although the two firms previously worked together on Moscow’s 2012 Olympic Games bid.
“Russia has never hosted an Olympic Winter Games, yet it is one of the most successful Olympic winter sports powers with over 550 individual medals in 12 Winter Games,” says Dmitri Svatkovsky, Olympic champion and executive director of the Sochi 2014 Bid Committee. “We are looking forward to working again with Burson-Marsteller and Helios Partners as they have clearly demonstrated their expertise and passion for the Olympic Movement, and their determination to help us win the right to host the 2014 Olympic Winter Games.”
The final selection of the 2014 host city will be decided by the votes of the International Olympic Committee in Guatemala City in July 2007.