SUNRISE, FL—Wannado Entertainment, an entertainment company that seeks to empower kids through the creation of reality-based, interactive properties that entertain and educate, has named Burson-Marsteller to handle public relations for Wannado City, America’s first indoor role-playing theme park for kids.
The firm’s primary goal is to develop and execute a national media relations campaign to build up the Wannado City brand and “real-play” concept, while positioning the theme park as an innovator in the family entertainment arena and a must-see South Florida attraction.
“Wannado City is turning the concept of theme parks upside down,” says Rene Aziz, president and chief executive officer of Wannado Entertainment. “The concept is based on the idea that kids of all ages are devoted to role- playing...in other words, playing grown-up. Our goal is to let the United States, and the world, know we have a unique product. Burson-Marsteller was our first choice when it came time to select a national communications firm for Wannado City that could effectively deliver this message.”
Burson-Marsteller will roll out a media relations campaign, targeting a variety of media, including national, lifestyle, parenting, travel, entertainment and business publications. The firm will help promote the uniqueness of the Wannado City experience, increase sponsor visibility—sponsors include brands such as CNN, Coca- Cola, Publix, Cartoon Network, State Farm, and Spirit Airlines—and showcase the park’s educational and entertainment value as it moves forward with its expansion program to build parks in cities both in the U.S. and abroad.
Burson-Marsteller will also highlight the company’s new product launches, advertising, marketing and promotional campaigns, in addition to its educational and technological commitments.