GARDEN CITY, NY—Bookspan, a partnership between Bertelsmann AG and Time Warner and parent of Doubleday book clubs and YES Solutions, has named Sue Geramian to the newly created position of senior vice president, corporate communications. Geramian will report directly to chief executive Markus Wilhelm and will be based in Bookspan’s New York City offices. She will also be a member of the company’s senior management group.
Most recently, Geramian has been consulting on corporate communications issues for a variety of media companies. Prior to that, she was the vice president of corporate communications at Gruner + Jahr USA Publishing where she oversaw all corporate communications and publicity activities for the company. In addition, she created and administered G+J USA’s community giving activities and was a member of the company’s executive committee.
Before that, Geramian was vice president and director in the marketing practice of Burson- Marsteller and worked for brand identity consultancy Lister Butler.