Borman Introduces Brand Management Firm
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Borman Introduces Brand Management Firm

Borman Public Relations, longtime PR firm for Bose Corporation, has launched Borman Brand Management, an integrated marketing consultancy that will work with marketing communications and sales departments.

Paul Holmes

SPRINGFIELD, N.J., February 15—Borman Public Relations, longtime PR firm for Bose Corporation, has launched Borman Brand Management, an integrated marketing consultancy that will work with marketing communications and sales departments, with special emphasis on techniques to enhance the synergy of advertising, public relations, in-store merchandising and sales training to build brand awareness and stimulate sales.
 
Says founder Lisa Borman, “The magic of the Bose brand—its extraordinary awareness level among all categories of consumers combined with its powerful quality attributes—has made it a touchstone of effective brand management. I can now work with other consumer product companies seeking maximum return on their marketing, merchandising and training investments.
 
“My goal with Borman Brand Management is to help companies move beyond conventional compartmentalized thinking, to create a true integrated marketing environment, where the work of each department multiplies the results achievable by each separately.”
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