BOSTON—Boston Communications, a strategic marketing and communications firm, has formed a partnership with Piehead Productions, an award-winning e-marketing firm, helps companies use the Internet as a marketing and business tool. Boston Communications will extend its services to the Internet. The combined range of client services will span marketing strategy, corporate and product positioning, public relations, investor relations, application and portal development, content management, strategic website design and development and opt-in email campaigns.
“Piehead has an impressive track record helping companies leverage the Internet to create stronger market identities and customer relationships,” says Constantine Theodoropulos, president of Boston Communications. “Through this partnership, both firms are able to help clients develop and implement strategic marketing programs that utilize traditional and online channels to influence market decision makers.”
Pierhead president Mark Troy says the Internet as a medium is still under-utilized. “A company’s Web presence is the face of a company, its personality and value proposition. The new opportunity for companies is to leverage the power of the Internet by making it the focal point for conducting business.”