H&K’s New York City based team will collaborate closely with the company’s global executive team. According to BGS president Carl Glaeser, business-to-business expertise, vertical market knowledge, global resource coverage and a strong reputation in the trade and financial communities were all important considerations in BGS agency review process.
“The selection of an agency that could deliver the communications results we expect as the industry leader and that could help reposition BGS with key industry and financial decision makers were critical objectives,” says Glaeser. “The H&K team impressed us in all areas.”
CLEARWATER—OpenNetwork Technologies, a global provider of Web sign-on and access management software, has hired Hill & Knowlton’s Washington technology practice to lead its global public relations and communications efforts. According to OpenNetwork vice president of marketing, the company tapped H&K because of its creativity, strategic marketplace analysis, and comprehensive service offerings.