PANGBOURNE, UK--BP has selected UK PR firm BDB to handle public relations for its Castrol Offshore unit.
The Holmes Report understands that the lubricants giant picked BDB following a competitive review in late 2012. Castrol Offshore has previously worked with JLA Media in the UK.
The division is a specialist B2B arm within Castrol, focusing on selling lubricant products and services to the energy sector. Headquartered in the UK, Castrol Offshore counts considerable global activity across North and Latin America, the Middle East, Northern Europe and Asia-Pacific.
Castrol AIME head of customer experience and thought leadership Helen Tupper confirmed the appointment but declined to provide further details. It is believed that the appointment was made via the PRCA's agency search service.