NEW YORK—KRC Research, the research unit of Weber Shandwick Worldwide, has appointed Bradley Honan as chief executive officer. In this role, Honan will focus on client service and strategic growth for the firm.
An expert in corporate reputation, brand equity, qualitative and quantitative research methods, and media monitoring and measurement, Honan most recently was a senior vice president at Edelman’s StrategyOne research unit. Prior to joining StrategyOne, he was a vice president with Penn Schoen & Berland Associates.
He has worked on behalf of political candidates including Senator Hillary Clinton, Mayor Mike Bloomberg, and Governor Jon Corzine and with companies such as General Electric, Johnson & Johnson, Pfizer, PricewaterhouseCoopers, Con Edison and AOL Time Warner.
Jennifer Sosin will remain as KRC’s President and Victoria Sneed will continue to lead KRC’s Washington office as well as KRC’s efforts on NGO positioning and CSR communications.