LOS ANGELES—Zachary Rosenfield has joined Fifteen Minutes PR—the public relations firm led by former Bragman Nyman Cafarelli chief executive Howard Bragman—as the head of its entertainment division. In his new capacity, Rosenfield will be working on corporate entertainment clients, producers, personalities and consumer product/entertainment crossover.
Additionally, current employee Ryan Croy is being named to head the company’s corporate division. Croy has been on board with Fifteen Minutes more than a year and has managed and led the company’s consumer products strategy.
Rosenfield comes to Fifteen Minutes after nearly a decade at Insignia PR and Croy came in 2005 after stints at NY-based The Rosen Group and Rubenstein PR.