LONDON—Corporate Edge, a brand consultancy, is joining forces with Likemind, a corporate communications agency. The merged business will operate under the Corporate Edge banner and will be led by Nick Jefferson of Likemind, who will serve as chief executive, and Corporate Edge managing partner Bridget Ruffell, who will lead the strategic development of the new firm.
The combined company will work with clients on all aspects of brand development from creation to implementation and delivery. According to Jefferson: “The new Corporate Edge will be able to work with clients from the first step of brand development right through to delivery, including digital engagement, corporate reporting and stakeholder relationship management.
The new firm’s initial client portfolio includes IHG plc, EADS, Japan Tobacco International, EDF Energy and others.