WASHINGTON, DC—Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism-marketing effort, has named Ogilvy Public Relations as its agency of record in Brazil.
With offices in Brasília and São Paulo, Ogilvy PR will provide ongoing travel trade outreach and implement promotional initiatives to increase international visitation to the United States from Brazil.
The scope of work includes trade and media management with specific focus on a strategic mix of travel trade relations, global media relations, digital communications, event management and public affairs.
“Brazil continues to show steady growth in both visitation and spend for inbound travel to the US,” says Alfredo Gonzalez, senior vice president of global market development for Brand USA. “We set out to find a partner in market that has a deep understanding of the changing trade and media landscape to help us create and execute an innovative campaign that can effectively communicate the narrative of Brand USA.”
The assignment will be led by the agency’s media influence team in its New York headquarters and continue through the end of 2014.