NEW YORK—The brand agency once known as applebrandsource has re-launched as Ready366, taking its name from the 366th day of the leap year. The firm will be led by new managing director Susan Palombo, who brings more than 20 years of industry experience, most recently as director of brand strategy at Landor Associates, to the position.
“The consumer and brand landscape is changing dramatically. Consumers are more savvy, they have a much bigger say, and they want brands that deliver smarter packaging, which means better functionality in how they actually use the product in their lives, more environmentally-friendly, and more consistent with what the brand stands for,” says Palombo. “We think it’s important for marketers to recognize this ‘new day’, particularly as they look for new avenues to create greater and more authentic brand relevance and differentiation.”
Clients include McNeil Consumer Products, Hershey’s, Unilever, Novartis, and Philips Lighting.