BrightCom Technologies Taps Bohle
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BrightCom Technologies Taps Bohle

BrightCom Technologies, a Tel Aviv-based company pioneering the concept of Bluetooth-application processors, has tapped The Bohle Company to head up worldwide public relations.

Paul Holmes

  TEL AVIV—BrightCom Technologies, a Tel Aviv-based company pioneering the concept of Bluetooth-application processors, has tapped The Bohle Company to head up worldwide public relations. Bohle will handle U.S. operations and oversee PR efforts in Europe and Asia.
 
“After an intense multi-agency review, we were extremely impressed with the strategic skills and aggressive media placement and orientation The Bohle Company brought to the table,” says Yuval Ben-Ze’ev, BrightCOM CEO and president. “It is our goal to establish BrightCom as the global leader in the development of Bluetooth application processors for wireless applications.”
 
Among those competing for the account were The Benjamin Group, Blanc & Otus, Citigate Cunningham, and KVO Public Relations.
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