SAN FRANCISCO—Brocade, a leading provider of networked storage solutions, has selected Ogilvy Public Relations Worldwide as its agency of record in the U.S. Ogilvy will develop communications strategies for Brocade to drive corporate brand exposure with business and enterprise technology audiences, as well as campaigns to promote its technology leadership. The communications programs will include elements of traditional media, social media and analyst relations.
According to Tom Buiocchi, Brocade vice president of worldwide marketing: “We wanted an unbeatable storage technology team that understands the value proposition for data center management, as well as a firm that knows how to guide corporate reputation and thinks holistically about brands. This is an integrated team that also brought us a cultural match in their ability to innovate, be bold and collaborate. We found that perfect partner in Ogilvy PR.”
Led by Ogilvy PR’s technology practice, working closely with the corporate practice, the client relationship will be based in Ogilvy PR’s San Francisco office.