BOSTON—Brodeur Worldwide has been selected by Cypress MicroSystems as its strategic communications partner and agency of record in the U.S. The company, a subsidiary of Cypress Semiconductor, chose Brodeur for its experienced microelectronics team and tightly integrated worldwide network of communications, public relations and marketing consultants.
The public relations program will include planning and strategy development, positioning and messaging, competitive intelligence, media relations, industry trade and market analyst outreach, and measurement, among other activities.
Brodeur’s offices in San Francisco and Phoenix will lead the program. Cypress Semiconductor also works with Brodeur Worldwide in France and Brodeur partner, IBI, in Japan.
“Brodeur Worldwide was a clear choice for us because of its deep knowledge of our business and its global reach,” said John Donovan, director of public relations for Cypress Semiconductor and owner of the Cypress MicroSystems PR program. “We have an exciting year ahead of us and the technology that will be introduced will require the capabilities that Brodeur possesses. Its strategic counsel and understanding of the market will prove critical to a successful program.”