Brodeur Adds Swiss Affiliate
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Brodeur Adds Swiss Affiliate

Brodeur Worldwide has added c-matrix, one of Switzerland’s leading PR agencies, as an associate member of its international network.

Paul Holmes

BOSTON, April 5—Brodeur Worldwide has added c-matrix, one of Switzerland’s leading PR agencies, as an associate member of its international network. Under the agreement, c-matrix and Brodeur Worldwide will jointly pursue new business opportunities and service existing clients throughout the EMEA region.
 
Founded in 1992, and with offices in Baar and Geneva, c-matrix has a roster of clients that includes services, healthcare, and technology firms. The agency sells one-stop integrated communications services including public relations, public affairs, media relations, internal communications, marketing communications, investor relations, new media communications, issue management and crisis communications.
 
Says Rinze Terluin, managing director of Brodeur’s EMEA operations, “c-matrix and Brodeur Worldwide are a great fit. Not only do we share the servicing of technology-driven clients, we also share a business culture and the vision that clients, who are looking for a competitive edge in times of rapid change, will increasingly turn to a network like Brodeur for a range of services that are based on a combination of high level strategic consulting and excellence in implementation.”
 
Alfred Koecher, CEO of c-matrix, adds: “Thanks to this move, we will be able to offer a more international perspective to our clients and strengthen our position in the Swiss technology and IT markets. With offices in both the German- and the French-speaking parts of Switzerland we can service the needs of network clients in all linguistic regions of Switzerland.”
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