Brodeur Adds Trueman to Strengthen Digital Offering
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Brodeur Adds Trueman to Strengthen Digital Offering

Gregg Trueman, an Internet veteran who spearheaded the development of the popular AT&T WorldNet Service, has joined Brodeur Worldwide as senior vice president of digital communications.

Paul Holmes

BOSTON, November 9—Gregg Trueman, an Internet veteran who spearheaded the development of the popular AT&T WorldNet Service, has joined Brodeur Worldwide as senior vice president of digital communications. Based in the firm’s New York Metro office, Trueman will help Brodeur further integrate digital tools into its core client service offerings.
 
“Gregg Trueman is an Internet pioneer in the truest sense of the phrase and has a unique understanding of how to harness the power of digital communications tools,” says Brodeur CEO Andrea Carney. “Beyond his deep experience in digital communications, Gregg is also a dynamic, energetic individual whose passion for technology is contagious. Already, he’s helping many of our clients look at digital communication strategies from a new perspective.”
 
In 1989, Trueman founded Neographic, an interactive development shop that designed interfaces and prototypes for kiosks, CD-ROMs, and early interactive television and in-flight entertainment systems.  Four years later, Trueman shifted Neographic’s focus to the emerging World Wide Web and built and launched some of the most influential early Internet sites, including the first AT&T corporate website and sites for Dow Jones and The Wall Street Journal.
 
Last year, Trueman co-founded Valuemize.com to offer strategic consulting services to early stage Internet companies in partnership with former CMGI executive John Garrett.
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