BOSTON—Five European offices of Brodeur Worldwide have merged with the German firm European Communications Consultants (the former Kohtes and Klewes) to create one of the largest communications consultancies in Europe with more 600 employees in nine key European markets.
The combination of Brodeur and ECC offices, staff and clients will operate in Europe as Pleon, and will be part of an expanded global network, Brodeur/Pleon Worldwide, with offices and partners in U.S., Europe, Asia Pacific and Latin America.
John Brodeur will be worldwide chairman of the new group, working with former ECC executive Rainer Zimmermann (CEO, Europe), Brodeur’s Dutch European chief executive Alex Schoep (president, Europe) and Andrea Coville (CEO, Americas and Asia).
Brodeur says Pleon will be, “a European powerhouse with a decidedly European business model and expertise,” that is attractive to staff and clients on both sides of the Atlantic.
“While public relations and public affairs moved into board-level decisions in the last decade,” said Brodeur, “our clients were demanding highly flexible and innovative programs that took into account local, regional and global perspectives. And the full business, social and political implications have to be weighed, understood and addressed. That’s where Brodeur/Pleon comes in.”
Pleon brings together Omnicom-owned Brodeur agencies in France, Italy, Germany, the Netherlands and UK and the operations of sister company ECC Group, including market leaders ECC KohtesKlewes in Germany and Belgium, and ECC Publico in Austria. The firm will have 23 offices in nine European countries.
Brodeur will continue to operate under its own name in the U.S., where it has offices in Boston, Washington D.C., New York, Phoenix and San Francisco.