Brodeur Announces New Brand, Strategy, Partnerships
Charting the future of public relations
Holmes Report
CEO

Brodeur Announces New Brand, Strategy, Partnerships

Omnicom-owned public relations agency Brodeur has rebranded as Brodeur Partners, a move that is in part a reflection of its new partnership with several leading digital agencies and the formation of three new practice areas.

Paul Holmes

BOSTON—Omnicom-owned public relations agency Brodeur has rebranded as Brodeur Partners, a move that is in part a reflection of its new partnership with several leading digital agencies and the formation of three new practice areas in mobility, life sciences and clean technology. A new Brodeur Partners website went live last week with a description of the firm’s business model.

 

Part of the rebranding highlights a strategic alliance with 18 independently-owned communications service agencies, many with high-demand digital specialties that augment Brodeur’s existing offerings. Brodeur Partners will be the lead agency in an alliance known internally as Circles” which has been sharing insights, current trends, best practices, and clients since 2006.

 

Andrea Coville, CEO of Brodeur Partners, says the “open” concept has been part of the company since it was founded in 1985 as Brodeur & Partners. “First, we try to hire the best people in the business,” says Coville. “But we always have been open to the idea that the resources for clients can be extended if you are willing to partner with an array of like-minded firms, even competitors.”

 

Once best known for its work in the technology arena, Brodeur has diversified its client base, which now includes healthcare, life sciences, consumer, social entrepreneurship and financial services companies. And the new

circle of Brodeur Partners allows it to offer services ranging from biometric research to experiential marketing, social media and employee communications to traditional disciplines including advertising, marketing,  financial strategies, public affairs and branding.

 

Brodeur Partners includes Allen & Gerritsen (advertising/marketing), BBMG (branding and integrated marketing), BrandTurn (insights and R&D), Burness Communications (not for profit PR), CRA (employee and executive coaching), Digital Pulp (interactive web design), Echo Ditto (online communities), Fulgent (online media strategy), Grant Butler Coomber – (business-to-business communications), Innerscope Research (biometric research), LOGOS Consulting Group (crisis communications), Montieth & Company (financial and investor relations), O’Neil & Associates (public affairs), OLE (Hispanic marketing), Power Marketing Partners (experiential marketing), Snippies.com (video journalism), Trippi & Associates (digital marketing), and Whitecoat Strategies (life science communications).

View Style:

Load 3 More
comments powered by Disqus