Brodeur Formalizes Clean Tech Practice
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Brodeur Formalizes Clean Tech Practice

Brodeur Partners, in partnership with subsidiary Beaupre & Co., has launched a clean technology practice to help emerging and established companies attract public support for environmentally friendly technologies and sustainable “green” business initiatives.

Paul Holmes

BOSTON—Brodeur Partners, in partnership with subsidiary Beaupre & Co., has launched a clean technology practice to help emerging and established companies attract public support for environmentally friendly technologies and sustainable “green” business initiatives. The practice will focus on companies developing biofuels, solar, wind power and water purification/desalination technologies.

 

More than 10 Brodeur Partners and Beaupre clients are involved in sustainability, clean technology and green initiatives. Among them is Advent Solar, a leading provider of silicon-based PV modules based on the recently launched Ventura technology, an integrated cell-to-module architecture. In addition, Brodeur’s technology distribution client Avnet recently won Computerworld’s “Best Practices in Green IT” award in the “Green IT in the Data Center” category based on a three-year project to create a more energy-efficient data center.

 

Laura Taylor, a vice president in Brodeur’s Washington, D.C., office and Andy Beaupre, CEO of Beaupre & Co., will lead the new practice. Taylor joined Brodeur from Edelman, where she helped found the global clean technology practice and served as the Washington practice lead.

 

“Clean technology poses unique communications challenges,” says Ed Maibach, director of the Center for Climate Change Communication at George Mason University. “The market is a complex combination of economics, politics, public policy and even morality, and clean tech companies need to balance those considerations when they’re telling their story.”

 

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