BOSTON—Brodeur has hired David Shein as senior director, responsible for managing and expanding the firm’s consumer practice in its New York office. He will report to Michael Brewer, executive vice president, who runs the national consumer marketing practice from Brodeur’s Boston headquarters.
Brodeur’s U.S. consumer practice includes consumer brands in the media and lifestyle, consumer technology and mobility sectors, including Toshiba America Consumer Products and Starz Entertainment Group. Brodeur is also helping brands like Orbitz.com, The History Channel and Memorex | Imation.
Shein rejoins Brodeur from Ruder Finn sister company, RF|Binder Partners, where he was a senior managing director. He was previously part of the original team to launch the first BlackBerry device in the mid-90s. Prior to the formation of RF|Binder Partners, Shein worked in the corporate technology and public affairs division of Ruder Finn.