SYDNEY—Australian technology PR specialist, Recognition PR, has been appointed as the exclusive affiliate agency of Brodeur Worldwide. The firm has offices in Sydney and Melbourne and serves clients in lifestyle technology, computer hardware, enterprise software, educational software, workforce automation, knowledge management, mobile telephony, PDAs and many other categories.
Brodeur Worldwide has 500 employees and 50 offices on four continents and has 10 subsidiaries and affiliates in the Asia-Pacific region.
According to Adam Benson, managing director of Recognition PR, “Being part of the Brodeur network is a great opportunity for us. It gives us more international exposure and new avenues for identifying trends, issues and new business opportunities in the region. It also lets us work alongside a firm that is a pure technology-centric agency like us. There is a good cultural fit between the two companies, a common language and we share a focus on results for clients.”
There has been no direct investment in Recognition PR or any management changes as a result of the affiliation.