BOSTON—Brodeur Worldwide, the Omnicom agency best known for its expertise in the technology sector, has hired four marketing professionals who will lend their considerable expertise to a new marketing services group within the agency. The move is part of a diversification effort that has seen the addition of healthcare, financial services, investor relations and public affairs expertise over the past two years.
The new group is designed to help jump start companies’ marketing efforts, increase corporate brand awareness, assist companies in transition, establish planning and funding priorities, and manage discrete projects for larger companies that require quick action and a high degree of confidentiality. The group will also work with Brodeur Worldwide account teams to develop breakthrough positioning, messaging and branding for clients.
The group’s leadership team includes Bink Garrison, president of Bink, Inc., and former chief executive officer of Ingalls Quinn & Johnson; David Quincy, founder of BrandQuincy; Greg Schneiders, a partner in Schneiders Della Volpe Schulman; and Allan Steinmetz, founder and chief executive officer of Inward Strategic Consulting.
“In today’s constantly shifting and increasingly competitive business climate, companies are looking for more sophisticated marketing expertise that extends beyond traditional activities to high-impact programs,” said Andy Carney, chief executive officer, Brodeur Worldwide. “The collective depth and breadth of marketing experience of the individuals in this group significantly enhances our overall communications services offering—from public relations to investor relations and now highly specialized marketing programs such as change management communications and internal branding—and allows our clients to tap into the some of the best marketing minds in the industry.”