NEW YORK—Brunswick Group held on to its top spot in mergermarket’s second quarter 2006 ranking of public relations advisers on North American mergers and acquisitions, ranked by value. As the only PR adviser on the $90 billion AT&T/BellSouth merger, Brunswick was more than $60 billion ahead of the second place firm by value, Citigate Sard Verbinnen, having worked on deals worth a total of $181.9 billion.
But Kekst & Company held on to the top spot in terms of volume of deals, with 61 during the first half of the year. The firm was placed third in the ranking by value for the half year, with a total of $102.2 billion in value, including the fifth largest deal of the time period, the $17.4 billion acquisition of Albertsons.
Compared to the half year 2005, Abernathy MacGregor’s total deal value was up 86.7 percent, and Joele Frank Wilkinson Brimmer Katcher’s total value up 98.2 percent. Abernathy was the only PR adviser on the second largest deal for the half-year, the $25 billion Wachovia/Golden West Financial merger. That deal pushed the firm to fifth place in the league table by value.
The top 10 firms in terms of volume were Kekst, Brunswick, CSV, Financial Dynamics, Abernathy, Joele Frank, Weber Shandwick Worldwide, Owen Blicksilver Public Relations, Finsbury and Edelman. The top 10 in terms of value were Brunswick, CSV, Kekst, Joele Frank, Abernathy, Finsbury. Euro RSCG C&O, Edelman, Blicksilver, and FD.