LONDON—Brunswick Group held on to its position at the top of mergermarket’s pan-European league table of PR advisers by value, advising on 40 deals worth €31.8 billion in the first quarter of 2007, although it finished second in the volume ranking to FD (the former Financial Dynamics), which advised on 48 transactions worth €17.3 billion.
Brunswick also topped the value table in the UK and the volume table in France, although it was knocked off the top spot in Germany by local firm Hering Schuppener, which jumped from fifth place at year end 2006 to lead the value table for the quarter.
In the European volume ranking, Brunswick finished ahead of Finsbury, FD, Roatan Comunicacion (a newcomer to the ranking, the firm advised on the second largest deal of the quarter, Sacresa’s majority stake acquisition in Metrovacesa for €14.4 billion), and Smithfield Consultant.
In the value ranking, Citigate, Maitland and Finsbuy rounded out the top five behind FD— has been hired by ABN AMRO to manage PR for the firm’s relations with The Children’s Investment Trust hedge fund—and Brunswick.
In the U.K., Brunswick led by volume, ahead of Finsbury, FD, Maitland and Tavistock Communications, while FD led by volume, followed by Brunswick, Citigate, Maitland and College Hill.
In Germany, the hottest market for deals in the first quarters, Hering Schuppener finished ahead of Finsbury, Brunswick, Maitland and Brainerd Communications on the value ranking, and beat out Brunswick, Maitland, FD and Citigate in the volume rankings.
Euro RSCG C&O led by value in France, followed by PMS and FD, while Brunswick beat out MCommunications for first place in the value ranking, with C&O in third place. PMS led by value in Italy, ahead of C&O and Masto Communications, while Barabino & Partners led by volume, followed by Ad Hoc Communications and PMS.
European deal activity by value in the first quarter stands at €255.1 billion, down 16.4 percent compared to the same quarter in 2006. The Germanic Region has overtaken the U.K. and Ireland by a considerable margin, becoming the most prolific region by value. The U.K. and Ireland continues to be the busiest region by volume, with 27.2 percent of all European deals.
The industrials and chemicals sector has overtaken the financial services sector to become the most active industry for M&A in Europe by value (38.2 percent) as well as the hottest sector by volume, with 19 percent of overall deal activity in Europe.