SEATTLE—Steve Bryant has been appointed managing director of the Seattle office of Publicis Consultants | PR, an agency within the public relations and events network MS&LGroup. Bryant will also serve as the director of the agency’s Publicis Culinary & Nutrition Center. With more than 20 years at the firm, Bryant formerly led the office before taking a national creative and business development role with the firm.
Active in food marketing and PR, Bryant has advised clients at many of the nation’s largest food companies, including Nestlé, Coca-Cola and General Mills, as well as some of the industry’s largest commodity boards, including the United Soybean Board. He has worked on the launch of Jared Fogel for Subway, the Pepsi syringe crisis, and popularizing the veggie burger category in retail.
Within the Publicis Culinary & Nutrition Center, Bryant founded the Nutrition Marketing Research Institute, which undertakes research each year to advance the discipline of nutrition marketing. The effort has involved research into topics such as obesity and weight loss, nutrigenomics and “green” food marketing.
Beyond food marketing, Bryant has worked extensively with companies in the grocery, pet, and auto categories. For 10 years, he also headed the agency’s healthcare marketing practice, working with biotech and diagnostics companies as well as public health agencies.