NEW YORK—Edelman is launching its First&42nd Edelman’s corporate social responsibility and management consultancy firm, founded in the U.K. by Alison Canning, into the United States, and has named Steven Voien to lead the new unit.
Before joining First&42nd, Voien was director corporate social responsibility services at Business for Social Responsibility (BSR), a not-for-profit organization dedicated to spreading the social responsibility ethos among American companies. While there, he provided counsel to Fortune 500 companies on global CSR strategies, stakeholder assessment and engagement, corporate governance, business ethics and compliance, and sustainability reporting.
According to Voien, “It’s increasingly clear that embedded CSR practices create fundamental and enduring competitive advantage, by strengthening corporate financial performance, and improving brand and reputation, customer loyalty, employee performance, and access to capital. Edelman is at the forefront of helping companies understand and address central CSR issues, from ethical labor and sourcing practices, to the use of genetically modified organisms, to sustainable agriculture.”
Voien’s appointment represents a significant expansion of Edelman’s CSR practice, which has includes dedicated specialists in key markets such as Dublin, London, New York, Paris, Sao Paulo, and Washington, D.C., and represents clients such as Kraft, The Gap, Orange, and TotalFinaElf.
Voien, who will report to Edelman vice chairman Leslie Dach, who says, “Steve will help us continue to advocate and address CSR issues and help our client companies’ with their ‘triple bottom line,’ which is increasingly important to them.”
At BSR, Voien also directed the Global Resource Center, serving as managing editor of BSR’s award-winning website, as well as the weekly electronic News Monitor. Previously, he was a political-economic reporting officer with the U.S. State Department, serving in Washington D.C., the Ivory Coast, and Bulgaria.