LONDON—BT Global Services has appointed Fishburn Hedges to handle a global public relations assignment. Fishburn Hedges, which previously managed U.K. media relations for Global Services U.K., won the expanded account following a competitive pitch. It will focus on positioning BT Global Services as a world-class provider of networked IT services in the U.K. and in fast-growing markets such as the U.S., Japan, India and China, targeting senior business executives in large businesses and organisations across the globe.
The Fishburn Hedges team will work with Ellen Ferrara, head of global public relations, BT Global Services, and with Justine Manche, senior U.K. media relations manager. According to Ferrara, “Consolidating PR within BT Global Services provides us with a tremendous opportunity to maximize the impact of our international communications.”