Research undertaken by BT has highlighted the importance of corporate social responsibility among young professionals, finding that more than a third (35.4 percent) of those surveyed say working for a caring and responsible employer was more important to them than the salary they earned, and 44 percent claiming they would not consider an employer if it didn’t have a good reputation for its CSR efforts..
Other key findings of the company’s research included:
• Nearly half (48.5 percent) felt so strongly about CSR polices and responsible behavior that they said it should be compulsory.
• Opinion was divided about where companies should be focusing their CSR efforts, but 33 percent considered the environment the most important, ahead of market innovation, workplace commitments (such as flexible working or staff welfare programs), and community investment.
• More than a quarter (25.5 percent) believed business had the most influence on the future of the planet, second only to government (36.7 per cent).
Says Alison Garner, CSR communications manager at BT, “These results reflect our experience at BT: that young professionals are increasingly looking at CSR when considering which companies and brands they might work for. Not only is it important to have a solid CSR policy, but it is also increasingly important for companies to communicate what they are doing as it is an area which can undoubtedly provide competitive advantage.”