BT Taps FD for Assistance with Financial Services Vertical
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BT Taps FD for Assistance with Financial Services Vertical

Financial Dynamics has added British Telecom’s financial services vertical to its corporate communications practice. FD will work with BT to increase visibility and understanding of the global financial services vertical.

Paul Holmes

NEW YORK—Financial Dynamics has added British Telecom’s financial services vertical to its corporate communications practice. FD will work with BT to increase visibility and understanding of the global financial services vertical, which includes BT Radianz, Trading Systems and, Wholesale Finance, as an innovative leader in the financial services market.

The communications program will include a full scope of public relations activities, including media relations, industry analyst relations, executive visibility and thought leadership activities.

“We chose FD based on the creative energy the team demonstrated, coupled with their ability to show deep knowledge of financial services and technology,” says Fleur Sohtz, manager, public relations and communications, BT Global Financial Services. “In addition, FD’s ability to work seamlessly across multiple geographies made it a particularly attractive firm for us.”

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