NEW YORK—Rowland Communications has hired industry veteran Kristin Burbank as director of healthcare. Burbank will lead a group that includes clients such as Johnson & Johnson Merck, Roche, and Sanofi-Synthelabo, and report to Ann Moravick, president and CEO.
Burbank joins the agency with expertise in marketing PR, crisis management, and strategic communications planning and execution. Prior to Rowland, Burbank led marketing PR and crisis management efforts for The Procter & Gamble Company’s prescription and OTC healthcare brands, developing and managing public relations activities surrounding P&G’s successful Rx-to-OTC switch of the pain reliever Aleve.
Before P&G, Burbank worked in account management at Golin/Harris Communications and Shandwick.