WARSAW—Burson-Marsteller has acquired a 30 percent equity stake in Solski Burson-Marsteller, its affiliated partner in Poland since 2008. The affiliation between Burson-Marsteller and Solski PR in April 2008 marked Burson’s return to the Polish market after an absence of seven years, and since then the Solski Burson-Marsteller team has grown quickly to a team of 18 consultants.
“Burson-Marsteller’s decision to take this stake in the business underlines the importance of the Polish market and the significant opportunities for growth that it presents,” says Mark Penn, global CEO of Burson-Marsteller. “This move also demonstrates our commitment to the strategic markets of Central and Eastern Europe.”
Solski Burson-Marsteller is a full range communications services provider in the Polish market serving clients including major Polish and international blue chip firms and brands, as well as non-governmental organisations and government agencies.