DUBAI—Global public relations consultancy Burson-Marsteller and Dubai-based Bates PanGulf Public Relations have agreed to end their exclusive partnership to provide public relations services across the Middle East. BPG PR is taking on increasing importance in the integrated service offering of its parent, the Bates PanGulf Group, and B-M plans to focus on its own strategy in the Middle East.
According to Bill Rylance, president and CEO of Burson-Marsteller Asia-Pacific and Middle East, “Burson-Marsteller’s strategy in the Middle East obviously requires that we prioritise our opportunities. We require a flexibility which is not available to us if we remain part of an integrated service group in the Middle East. We have had a tremendous working relationship with BPG PR, and will continue to service some key clients together, but conflicts would become increasingly difficult to accommodate within BPG’s integrated offering. BPG is a fine firm with a great future.”
Rylance says B-M will now consider other options for ensuring it has the appropriate presence in the Middle East.