Burson Enters Strategic Alliance with Jasculca/Terman
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Burson Enters Strategic Alliance with Jasculca/Terman

International public relations giant Burson-Marsteller has forged a strategic alliance with Chicago-based public affairs specialist Jasculca/Terman & Associates.

Paul Holmes

CHICAGO—International public relations giant Burson-Marsteller has forged a strategic alliance with Chicago-based public affairs specialist Jasculca/Terman & Associates.

The alliance will offer current and prospective clients—including corporations, associations, institutions, government agencies and not-for-profits—a comprehensive global, national and regional public affairs capability. Clients of each firm will have access to additional specialized services that can be delivered seamlessly.

The alliance augments Burson-Marsteller’s Midwest public affairs capabilities while providing Jasculca/Terman access to broader international capabilities. It comes less than a year after another top tier firm, Hill & Knowlton, announced an alliance with Wilhelm & Cohen, a Chicago public affairs firm run by former Democratic Party chairman Donald Wilhelm and indicates that Chicago is becoming a major market for public affairs.

JT has strong ties to the new Democratic Governor Rod Blagojevich, having recently worked on his inauguration.

“JT pioneered the practice of public affairs in the Midwest, helping corporate and institutional clients achieve their public policy goals, manage issues and respond to crises. Nobody does it better, and we’re thrilled to be in a position to partner with JT on public affairs work,” said Robert McEwen, president and chief executive officer of Burson-Marsteller Midwest.

Richard Mintz, chair of Burson-Marsteller’s U.S. public affairs practice says that strengthening its state and regional public affairs capability is central to maintaining the firm’s leadership in public affairs. “Whether on our own or through strategic alliances, we must be able to help clients effect regulatory and legislative outcomes in major states and cities.”

JT has fielded offers from major agencies, but elected to remain independent. JT’s chairman and CEO, Richard Jasculca, described Burson as “the gold standard when it comes to the global practice of public relations.”

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