Burson Forms Partnership to Focus on U.S. Hispanics, Latin America
Charting the future of public relations
Holmes Report
CEO

Burson Forms Partnership to Focus on U.S. Hispanics, Latin America

Burson-Marsteller has formed a strategic alliance with Bendixen & Associates, a Miami-based full-service opinion research, management and communications consulting firm, that will widen the service offerings of both firms to their U.S. Hispanic and Latin American clients.

Paul Holmes

MIAMI—Burson-Marsteller has formed a strategic alliance with Bendixen & Associates, a Miami-based full-service opinion research, management and communications consulting firm, that will widen the service offerings of both firms to their U.S. Hispanic and Latin American clients.

“Hispanics, as the largest minority group in the nation with a population topping 38.8 million, have become a potent force both in politics and in the marketplace, creating a growing need to better understand their opinions,” says Sergio Bendixen. “With Burson-Marsteller as a partner, we can see the insights of our research come to life in communications programs centered around relevant messaging for U.S. Hispanic and Latin American audiences.”

Founded in 1984 by public opinion research veteran Sergio Bendixen, Bendixen & Associates has designed and executed studies and exit polls on public opinion and electoral trends for major media organizations, universities, corporations, issue groups, not-for-profit organizations and political leaders in the United States and Latin America.

View Style:

Load 3 More
comments powered by Disqus