WASHINGTON, D.C.—Burson-Marsteller has formed a strategic partnership with Winning Strategies, a political and public affairs consultancy based in Washington, D.C. The firms plan to partner on client engagements in several areas including multicultural communications, women’s issues and outreach, public policy advocacy, stakeholder development, coalition building, and corporate social responsibility.
Winning Strategies is led by Robin Leeds and has represented a range of organizations, including The Lawyer’s Committee for Civil Rights, Inter-American Commission on Women, The Creative Coalition, Astellas Pharma US, and Insight Center for Community Economic Development. Winning Strategies has also provided strategic consulting on the women’s vote and voter engagement to presidential, congressional and gubernatorial campaigns, and Leeds advised President Obama’s women’s outreach and policy teams during the 2008 U.S. Presidential Campaign.
Leeds has been an advisor to Democratic presidential candidates Senator John Kerry, Vice President Al Gore, Massachusetts Governor Michael Dukakis, and Rev. Jesse Jackson. She served as a political appointee to President Clinton for nearly two terms at the White House Offices on Women’s Initiatives and Outreach, and at federal agencies on three major efforts: the President’s Child Immunization Initiative, Youth Opportunity Program, and National Voter Registration Act Project.