Burson Hires Ellison to Chair Global Health Practice
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Burson Hires Ellison to Chair Global Health Practice

Helene Ellison has been appointed global chair of the healthcare practice at Burson-Marsteller. Ellison is a veteran of the healthcare and pharmaceutical communications industry with expertise in corporate positioning, product lifecycle and regulatory communications.

Paul Holmes

NEW YORK—Helene Ellison has been appointed global chair of the healthcare practice at Burson-Marsteller. Ellison is a veteran of the healthcare and pharmaceutical communications industry with expertise in corporate positioning, product lifecycle and regulatory communications, media relations, strategic alliance building and crisis management.

 

Prior to joining Burson-Marsteller, Ellison founded and was president and CEO of HealthStar Public Relations, an independent healthcare PR agency with clients including Bayer Consumer Care, Bristol-Myers Squibb, Genentech, Glaxo-SmithKline Consumer Health and Teva. Prior to joining HealthStar, Ellison was an executive vice president, general manager and head of healthcare at Edelman-owned PR21, now Zeno Group. She has also led healthcare divisions at Edelman, Stratis/KPR and Wang Associates.

 

In her new position, Ellison will be responsible for building and managing a global practice that has staff in every region of Burson-Marsteller's global network and will also have direct responsibility for oversight of the U.S. healthcare practice. She will be based in New York and report to Mark Penn, Worldwide President & CEO and work closely with U.S. CEO Patrick Ford on managing the U.S. practice.

 

Ellison started her career at Burson-Marsteller in the firm's media relations practice where she worked on projects including the Tylenol crisis and the first National Breast Cancer Awareness Month. She later returned to Burson-Marsteller as a vice president in healthcare.

 

During her career, Ellison has successfully launched more than 30 brands in primary, specialty care and over-the counter markets. Some of her clients have included Bayer, Boehringer Ingelheim, Genentech, Glaxo-SmithKline, Schering-Plough, Sepracor and Roche and has worked in a variety of disease categories including allergy, asthma, cardiology, dermatology, diabetes, infectious disease, insomnia, mental health, nutrition, ophthalmology, obesity, oncology, respiratory disease and women's health.

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